A unique platform for a new conversation about body truths.
| THE EXPERIENCE |
| ABOUT |
Founded by photographer Alexa Mazzarello, BodyThoughts aims to challenge the way people experience the world through their bodies AND the way we contribute to how bodies are represented in the world.
With a background in sociology and public health, Alexa had a unique perspective when she picked up the camera and started working as a full-time freelance photographer. Her clients were mostly women and girls, and she couldn't help but notice how almost every single subject spoke about themselves as they were being photographed.
"The thing was, it was everyone, and I just didn't see what they saw in themselves. It really had me discover my own conversation...the one I'd been having with myself for so long but never really said out loud. I wanted to go deeper and do something about it. I wanted to create an experiential show that brought people safely into a conversation."
So came BodyThoughts, a multimedia experience originating in Vancouver as an art pop-up. The experience is made up of portraits Alexa took of her own body, an audio interview, questions for guests on cue cards, and conversation curators who are there to encourage dialogue with guests.
Because of its success, Alexa took the show to Toronto in February 2016 where it received coverage from CBC, Elle Canada and Notable.ca.
Alexa has been invited to speak about BodyThoughts at TEDxSFU in Vancouver on November 5. The theme is "Take the Leap."
| SHOP |
Everything sold by BodyThoughts has a story and a purpose. Essentialism is at our core, and thus, everything you find online and at our pop-up shops is intentional and highly curated.
Currently, the BodyBrain and BodyBall images are for sale.
We invite you to read the powerful stories that have inspired their creation.
BodyBrain by Vanessa Wirth & Alexa Mazzarello:
BodyBrain is the result of Vanessa’s reflection on her former struggle with bulimia. The image is made up of twenty three photographs Alexa has created of her own body, digitally manipulated by Vanessa to simulate the folds of a human brain. As one mass, the bodies come together to represent the all-consuming nature of obsessive self-reflection. Through validating these thoughts as truth, this thought-constructed “self” becomes an isolated entity, outside of which nothing else exists limiting experience, connection and creativity.
BodyBrain invites the viewer to listen carefully to their own thoughts challenging the constant commentary, judgement, and assessment of the self, others and the world around us; leading the viewer to ask themselves: “What are my body thoughts?"
BodyBall by Alexa Mazzarello:
BodyBall is inspired by this finding: “The viewing of oneself as an object to be looked at leaves women with reduced cognitive capacity to perform in the world" from Costing the Invisible, a research paper published in the UK. BodyBall uses an unpublished self-portrait taken in the original series captured for BodyThoughts, and places it onto a black and white digital canvas.
From artist, Alexa Mazzarello,
"My body curled up in a ball with the darkness below me represents the accumulated loss of female freedom and contribution in the world due to the over-objectification and hypersexualization of the female form. Imagine if we could quantify what has been lost?As a female photographer who has worked with many women and girls, as an academic, as a citizen, and as a sister, daughter, friend, and partner, BodyBall is my female form as a message, a call out to you, to use your voice to stand for gender equality."